Lincoln-based Branston kicks off the year with £26K charity donations

Local potato supplier Branston has donated an impressive £26,000 to charities across the UK, including £21,420 to Rethink Mental Illness and £5,000 to The Guide Dogs for the Blind Association.

Rethink Mental Illness has over 200 mental health services and support groups throughout the country, and provides expert advice, information, and support to more than 60,000 people severely affected by mental illness.

Branston also sponsored a puppy – from The Guide Dogs for the Blind Association - having donated £5,000 to help fund the first year of her guide dog training. Staff at the Lincoln site won a company-wide competition to select the best name which was awarded to Piper, after the popular potato variety Maris Piper.

Simon Telfer, HR director at Branston said:

“We are particularly proud to have worked with mental health charities this year, as mental health touches so many lives. Despite accounting for over half of all lost work days last year, at a national level, mental health issues still have a lot of stigma attached. It’s great to see mental health and wellbeing being more openly discussed.

“Our links with mental health charities have certainly helped us to have more conversations on the subject and to raise awareness of mental wellbeing with all our staff. We have provided mental health training for our managers and introduced Mental Health Supporters across the business.”

Throughout 2018, Branston took part in a variety of fundraising activities including a Century Cycle Ride, the London Marathon, the City of Lincoln 10k, ‘Branston’s Biggest Loser’ weight loss contest, Tough Mudder and staff events such as a summer BBQ, bake sales and a Christmas raffle.

Simon added:

“This year’s fundraising will support vital mental health services for those who need them. We’d like to thank everyone who has helped us meet our target. Our suppliers in particular have continued to support us with our fundraising activity over the year and we really appreciate their generosity in helping us to raise money for such worthwhile charities.”

Lisa Fraser-Ashton, corporate partnerships manager at Rethink Mental Illness said:

“We are delighted to have been chosen as Branston’s charity of the year. We’re so thankful for this generous donation.

“The Branston team has demonstrated their commitment to supporting the mental wellbeing of their staff, as well as showing a great deal of enthusiasm for fundraising.”

Alison Measor, national corporate partnerships officer at The Guide Dogs for the Blind Association said:

“We are so grateful to Branston for kindly donating such a generous amount to sponsor a guide dog. The funds will support Piper through the first year of her training. It takes a lot of patient work with these extraordinary dogs before they are fully ready to support a blind person.

“Every hour, someone in the UK goes blind. When someone young or old loses their sight, our mission is to make sure they do not lose their freedom as well.”

Branston is one of the UK’s leading suppliers of potatoes - for leading UK retailers and wholesalers - as well as providing seed for potato growers.

For more information about Branston, visit

For more information about Rethink Mental Illness, visit

< Back