Inspiring Business by Sharing Success

Business Invests in Wellingborough

A Wellingborough personalised gift business has acquired additional warehouse space as the company continues to boom.

Online retailer PersonalisedGiftsShop.co.uk has taken on a new facility next to its current site on Park Farm Industrial Estate, bringing its total warehousing space to almost 25,000 square foot.

The unit is being used for storage and production and has allowed the company to increase production machinery by 30%, with a further 30% rise expected in the next six months.

They’ve employed an additional seven full time members of staff to cope with the growing demand for personalised products with more recruitment due to take place in the coming months.

The company currently employs over 40 people from the local area, taking on extra members at peak times like Mother’s Day and Christmas.

PersonalisedGiftsShop.co.uk was set up by Jane Gokgoz eight years ago from her kitchen table.

The site has gone from stocking just a handful of gifts to over 14,000 items with turnover expected to reach £7 million in the next financial year.

Jane has invested in the very latest technology to ensure her customers receive top quality items and has a team of in-house designers creating new product ranges daily.

The in-house design team can respond to new trends instantly and within hours new products can be on the site and ready for sale.

Founder Jane Gokgoz said:

“Our growth over the last eight years has been considerable and reinvesting that back in to the local community is very important to me.

“Wellingborough has been our base since we launched, and we will continue to expand here and recruit people from the local area.

“The acquisition of additional storage and production facilities came at the right time for us. We’ve seen a marked increase in demand for our products over the last 12 months which has led us to invest heavily in our production machinery and team.

“We’ve also taken other steps to allow us to respond to the growing demand. We now have our own in-house team of design experts and have put together marketing teams to co-ordinate our online and offline activities.”

Jane continued:

“When I first set up the business there were very clear peaks in gift buying – times like Christmas, Valentine’s Day, Mother’s Day and Easter.

“That’s where we’ve seen the biggest change. Gift buying has become less seasonal and more of a regular occurrence. Customers buy to mark the arrival of a new baby, a christening, engagement and wedding. They shop for graduations, children starting school and teacher gifts.

“Peak times are still busy for us, but so is the rest of the year. Buying a personalised item means customers give a gift which is truly unique and special to the person they’re buying for.”

 


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