Turning it up to the max

Cooper Parry Corporate Finance advise on the sale of UK’s largest sound equipment supplier

The UK’s largest sound equipment supplier for live events, SSE Audio Group Holdings Limited (‘SSE’), has been acquired by Groupe Solotech INC (‘Solotech’) in Canada. Cooper Parry Corporate Finance acted as the exclusive financial adviser to SSE and its Shareholders.

SSE was founded in 1976 by John and Heather Penn, who started out supporting the Rock ‘n’ Roll industry aged 19. The business grew organically and through acquisitions such as Wigwam and Canegreen, supporting leading performers such as Coldplay, Arctic Monkeys and many others with state-of-the-art equipment and dedicated, highly experienced technicians.

Since 1976, John and Heather have been joined and supported in the business by stalwarts like Spencer Beard and Alex Penn. The sale is positive for the UK Group, with Solotech, the largest operator in Canada working with artists such as Michael Bublé, Celine Dion and Cirque du Soleil.

Since being founded in Montreal in 1977, Solotech has become a world-class provider of technical solutions and services for a broad range of clients, market sectors and applications worldwide.

SSE Co-Founder, John Penn, said:

“We picked Cooper Parry Corporate Finance because they weren’t the usual corporate suits and actually seemed to understand our identity. They worked tirelessly to get the deal over the line and were always available.”

Cooper Parry Corporate Finance Partner, Andy Parker, who led the team on the transaction said:

“I am delighted to have worked with such a fun and exciting team at SSE and it’s a privilege to be connected with this international deal where the business fit is so great. It further adds to our credibility on being the leading advisers to the live events market.”

Amanda Allen, partner at law firm gunnercooke LLP, advised SSE Audio Group on the sale. Amanda has been a long standing adviser to the business.



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