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Branston appoints new sales and marketing director

NATIONAL potato supplier Branston has strengthened its senior management team with the appointment of a new sales and marketing director.

Sharon Affleck, who will be responsible for commercial insights, sales and product development at Branston, has more than 20 years’ experience in fresh produce.

Sharon began her career in technical and account management looking after avocados, apples and pears at Worldwide Fruit and prior to joining Lincoln-based Branston, worked her way through the ranks at fresh food supplier G’s Fresh from commercial manager, through to managing director of G’s Fresh Vegetables.

Commenting on her appointment, Sharon said:

“I’m really excited about my new role at Branston. I was attracted to the company because of its great reputation in the industry and its ambitious plans for growth.

“The business has made some significant investments in technology and factory processes across its three sites and is continuing to evolve – I look forward to helping shape the company through this important next phase and developing even stronger relationships with customers.”

Branston is a major supplier of potatoes for leading supermarkets across the country, processing more than 300,000 tonnes of potatoes every year through its three sites in Lincolnshire, Somerset and Perth in Scotland.

Managing director James Truscott said:

“We’re thrilled to have Sharon on board – she is vastly experienced and joins us at an important time for the business: her ideas, fresh perspective and knowledge will be of great benefit to Branston and our valued customers."

Branston is one of the UK’s leading suppliers of potatoes producing main crop, seasonal varieties and prepared products for national supermarkets and wholesalers.

To inspire the general public and champion seasonal potatoes’ health, versatility and affordability, Branston has launched a consumer initiative; Seasonal Spuds. The dedicated website and social media channels host recipes for seasonal new potatoes, as well as competitions and information about the nation’s favourite vegetable.

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