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Road Safety Experts Go Back to School to Deliver ‘Bike Smart’ Message

Road Safety Week at Coalville School Sees Transport Engineers Help Children Make Safer Journeys

Children at a Coalville school benefitted from the wisdom of two of the UK’s leading road safety experts this week as part of the annual Road Safety Week.

Usually found working with leading housebuilders and advising on civil engineering projects, Chris Berry and Simon Prescott, road safety auditors and experienced transport engineers with M-EC, visited Hugglescote Community Primary School on Wednesday 21st November 2018, to raise road safety awareness.

The assembly, attended by 421, 5-11-year-old children, focused on delivering important messages about how to stay safe when travelling, crossing the road and when out and about on bikes and scooters.

With the onset of winter and the darker evenings, the M-EC engineers also gave out free school bag reflectors to the children to raise their visibility when they are walking, cycling and scooting to and from school.  

Road Safety Week, organised each year by Brake, the road safety charity, is the UK’s biggest national event. The focus this year is ‘Bike Smart’ and the week of activity aims to raise awareness of the fact that more than a third of people killed or seriously injured on UK roads are those travelling by bike and motorcycle. According to the latest statistics from the Department for Transport, more than 100 cyclists and motorcyclists are injured every day in needless, preventable crashes. Brake campaigns to promote the steps all road users can take to reduce the number of incidents.

Taking the ‘Bike Smart’ theme, the focus of the assembly was to advise the children on safe cycling, scooting and walking to and from school, including planning safer journeys and understanding road crossings. 

Chris Berry, Associate Transport Engineer at M-EC said:

“The morning was a far cry from our day job, and it was great to get out into the local community and work with the school to encourage the children to think about effective ways to stay safe when out and about. As consulting development engineers, M-EC is used to working with the construction industry to ensure projects adhere to the national safety standards for all road users. However, safety also relies on the individual taking responsibility. We hope that by speaking to the children when they are at a young age, we may help them to develop positive habits and behaviours around road safety which will keep them safe.” 

Paul Driver, Headteacher at Hugglescote Community Primary School said:

“So many children love riding their bikes and it is an activity which is promoted for its health and environmental advantages but it’s vital to teach them strategies which minimize their risk when they are out and about.”

“We want our children to enjoy the benefits of cycling and be able to make their journeys safely. Helping them to develop the necessary skills and to raise their awareness of road risks is crucial. It is always beneficial for the children when local businesses share their expertise and support the delivery of these important messages. Having M-EC’s top engineers, Chris and Simon, deliver this assembly really engaged the children and they were able to learn from their expert advice. Hopefully, this will help them to stay safe over the winter and beyond.”  


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