Derby beauty innovator highlights importance of skin health

Derby beauty innovator highlights importance of skin health

Neo Elegance to open training centre at brand-new Alfreton premises

Award-winning beauty specialist, Neo Elegance, has moved into new premises after securing a Commercial Mortgage from HSBC UK.

Launched in 2014, the family business was founded by Farrah Allarakha, sister Farzila, brothers Zayn and Riaz, mother Shakila and father Shakil.

The larger space will accommodate the business’s additional services, including a new high-tech training centre - set to host informative workshops for industry professionals on LED light therapy and its impact on skin health, expanding their R&D department by creating employment and introducing more modern researched based machines to the market.

The family-run operation has a combined total of ninety years’ business experience and since its inception, Neo Elegance has seen tremendous growth. The larger premises will allow the business to focus on recruiting new employees to its growing team.

The company MD, Farrah Allarakha commented:

“Skin is the largest organ of the body, so it’s vital we look at better ways to take care of it. We hope to educate the industry on how to best use non-invasive skin treatments at our new training centre and with continued development of advanced LED technologies. With the support of our Relationship Manager at HSBC, Jack Stone, we are able to take our business to the next level and continue supplying expert innovative, affordable non-invasive machines to professionals in the UK and Globally.”

Steve Evans, HSBC UK Area Director for Business Banking in the East Midlands, said:

“Farrah and her sister have an impressive knowledge of skin health and the importance of non-invasive skin treatments. From their new premises, the business will be able to expand its loyal customer base and raise awareness of the benefits of LED introducing treatments to aesthetic clinics.”

Neo Elegance was one of the first aesthetic device manufacturers in the UK to offer customers the chance to harness the power of LED light therapy in their own homes. As well as selling directly to the public, Neo Elegance supplies aesthetic devices to high-profile clients in the skin health industry, including The Harley Street Clinics, Dr Esho and Dr Leah, winner of television show The Apprentice.

Since the business started, Neo Elegance has won a number of awards including “Best Aesthetic Salon of 2017” at the British Beauty Talent Awards, runner-up of “Midlands – Best Clinic” in 2017 Spa Wars, and “My Face, My Body” Finalists 2016.

Picture Caption - L to R - Farrah Allarakha, Director, Neo Elegance - Zayn Adam, Business Developer, Neo Elegance - Shakil Omar, CFO, Neo E

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