Inspiring Business by Sharing Success

Mitre Group | Helping The Rams unleash their staff's potential

Mitre Group | Helping The Rams unleash their staff's potential

How do you begin to unleash the full potential of a member of staff and turn them into a real asset for your Club? How do you help all staff be as successful as the players on the pitch?

These are the questions which Jennie Bowmer, Managing Director of Mitre Group, and her
team tackle daily. Working closely with the team at Derby County they help to ensure that
all members of staff on and off the field work together to create a winning mentality via
training across all levels; from the ticket office to hospitality, from senior management to
stewards, from community coaches to players and pretty much everything in between.
Mitre Group, who specialise in providing training excellence and unleashing people's full
potential, have specialised in the sports sector for over 25 years, working with a range of
Clubs across all divisions. It is this experience of such a unique sector that sets them apart
from other training providers.
Jennie Bowmer, Managing Director, said:

"Working closely with clubs like Derby County
along with industry bodies ensures we understand the sector and can provide innovative
solutions that really work and make a difference. The solution will differ from Club to Club
depending on what they need and what they are trying to achieve. It is this bespoke
approach that has led to long-term relationships" she continued "We understand how
unique the sector is and how all departments have to work together to create entertaining
events and match days – their training needs to be able to accommodate this meaning
flexibility and communication is key. One of the primary barriers to increasing performance
rests with the mindset within the organisation – how much are they prepared to invest in
their workforce and successful change. This can make all the difference to the performance
of the business – both on and off the pitch."

Nigel Wood, Head of Safety & Operations at Derby County, said

"Mitre's flexible approach
ensures all of our stewarding staff can complete training. It is this level of understanding of
our unique industry that sets Mitre apart. The expertise and experience of Mitre's specialist
safety and security trainers ensure we learn from real situations and scenarios and are
equipped for a range of circumstances should we need to be. Mitre work closely with staff
across all levels from management to apprentices, these are the future of the business and
unleashing their potential is crucial to ensure clubs have a pipeline of talent for continued

One of the apprentices who is feeling positive about the benefits of the programmes is Saul
Simpkin, Community Coach for Derby County Community Trust. Saul talked about the
impact the training has on his work as well as the opportunities it can bring

apprenticeship with Mitre has had a really positive impact on my work. I put into practice
the theory from the workshops, and I have received positive feedback from the children I
coach as well as my colleagues. The qualifications help me to progress within the
organisation, and I am excited about starting my Level 3 PE & School Sports apprenticeship!"

Simon Carnall, Head of Derby County Community Trust said

"Engaging and empowering
talented staff within our Trust workforce is essential. Mitre has been an integral part of our
staff development and training over a number of years. From young staff completing
apprenticeships and entering full-time employment to senior managers undertaking
leadership qualifications; Mitre has been able to provide outstanding services that fit not
only the needs of the business but also the staff involved in the programmes”.
The wider implications and indeed opportunities for training and development usually lie
with HR departments, and Derby County is no exception. Sarah Edwards, Chief People
Officer at Derby County, explains her take on striving to help staff fulfil their potential at all
levels to drive success off the pitch: “The diverse nature of a football club requires a unique
and bespoke approach to nurturing and developing talent both on and off the pitch and we
are passionate about providing an environment whereby our employees feel that they have
the opportunity to be the ‘best version of themselves’. We also have a fantastic track record
of upskilling our existing workforce to be our team leaders and managers of the future,
whether this is by providing support and access to traditional qualifications and
apprenticeships, or via continuous professional development opportunities. Mitre recognise
that the key to a successful partnership is about understanding the individual needs not only
of the business itself, but employees too, and working together to find appropriate and cost
effective solutions.”
Mitre has expanded its reach over the years with staff based throughout the UK and offices
in both the Midlands and London. They continue to work with many of the country's leading
organisations to deliver a range of programmes from tailored training workshops and
executive training consultancy to pre-employment and apprenticeship programmes. As a
recognised provider by the Government's Education and Skills Funding Agency, Mitre is an
approved supplier on the Register of Training Organisations (ROTO) and Register of
Apprenticeship Training Providers (ROATP) and are able to access Government funding for
many of its programmes.

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