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New Partnership brings in the cash for The RU Group’s clients

New cash management service offering ensures client savings are providing the best possible returns.

Since the economic downturn of 2008, interest rates have been at an historic low. Although The Bank Of England recently increased rates to 0.75%, the first time in a decade rates have been above 0.5%, the increase is expected to be the last rise in interest rates until the middle of 2019.

Whilst low interest rates are great news for those with loans and mortgages, it's not so good for those with cash savings. Many savers have become complacent, resigned to the prospect of low interest rates.  This no longer needs to be the case for clients of The RU Group.

The company, headquartered in Nottingham at the ng2 Business Park, has partnered with Cascade Cash Management Ltd to launch a brand new service for its clients aimed at generating enhanced cash returns through professional cash management. 

The Partnership will see The RU Group working together with Cascade to monitor the rates of banks and institutions across the marketplace to select the best combination of accounts to satisfy the individual requirements and preferences of its clients.  This will help to ensure that clients receive a highly competitive return for their money, with access to savings accounts providing the best selection of rates, whatever the client’s desired preferences for liquidity, security and return.

The cash management service will enable The RU Group clients to optimise their cash portfolios and returns, as well as gaining the desired degree of protection under the Financial Services Compensation Scheme (FSCS) and EU wide Deposit Guarantee Schemes directive.  Each client will have the benefit of a personalised solution tailored to their specific wealth management goals.

Ian Browne, head of advice at The RU Group explains:

“Interest rates are low but there can be a big difference between accounts. Our new partnership with Cascade ensures that our clients are making their cash work for them, helping them to get the most from their savings.”

This latest partnership is part of The RU Group’s philosophy to offer a holistic approach to financial advice for its clients. In addition to providing financial planning, business planning and wealth management advice, earlier this year the group partnered with VitalityHealth to provide private medical insurance to its clients, as well as all its staff.

Ian Browne adds:

“We look at all aspects of our client’s life to make sure their financial and business planning helps them achieve their goals. Managing cash wisely is vital, as is ensuring you and your family are fit and healthy.  That’s why we have added these excellent services to our offering.”

“Health and wealth go hand in hand and our partnership with Cascade will ensure our clients’ cash savings are as healthy as possible and deliver the best performance.” 

Dr. Emma Black from Cascade comments:

“We are delighted to be working with The RU Group and look forward to helping its clients optimise the returns from their savings. Our solution is very effective when used as part of a complete view of a client’s financial ambitions and circumstances. I think it will be very valuable when combined with the expertise of The RU Group’s advisers.”  

The potential to increase interest earnt on a £250,000 investment by around £4,975 per year when looking up to a three year time horizon illustrates just how financially beneficial this solution can be to clients.

The RU Group is made up of Russell Ulyatt Financial Services Ltd, Greenhalgh Financial Services Ltd & Shevill Parkes (Financial Services) Ltd which are authorised and regulated by the Financial Conduct Authority and Hart Shaw Financial Planning Ltd which is an Appointed Representative of Russell Ulyatt Financial Services Limited which is authorised and regulated by The Financial Conduct Authority.  The group has offices in Nottingham, Derby and Sheffield and employs over 60 people across the region. The RU Group currently has over £450 million in private wealth under management in its model portfolios and investment propositions.

Past performance is not a reliable indicator of future results. Investing involves risk and the value of investments, and the income from them, may fall as well as rise and are not guaranteed. Investors may not get back the original amount invested.


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