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  Embracing the Power and Potential of Virtual Reality

Embracing the Power and Potential of Virtual Reality

What do IKEA, brain surgery and Steven Spielberg all have in common? They have embraced the commercial, health and entertainment potential of Virtual (VR) and Augmented (AR) Reality.

VR and AR will be taking the business landscape by storm over the next few years with huge benefits allowing organisations to increase productivity. Join us at our breakfast seminar and learn more about the power and potential of VR. Hear from digital experts John Batty and Scott Straughan who will introduce you to the technology, the terminology and the opportunity for your business to embrace this digital phenomenon. You will also get the chance, on the day, to personally experience the power and potential of VR with a live demo. We promise you will be amazed!

What topics are covered?
✔ Virtual (VR) vs Augmented (AR) - what are the differences
✔ A look at how is VR content created
✔ Discover how to use VR in sales and marketing
✔ VR, AR and your business
✔ VR is here to stay - why VR in 2018 is not just for gamers
✔ The future of VR and AR – what you need to look out for

Why should you attend?

This seminar will show you the importance of VR and AR, and the role it will have in operations, marketing and sales. You will be VR and AR literate, understanding both the technology and the commercial infrastructure. You will be challenged to review whether there is a role for VR and AR in your organisation. If you take the opportunity on the day to trial VR, you will be amazed!

Don’t miss out book your place by visiting the Digital Growth Programme website.

For businesses based in Leicester and Leicestershire please visit

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