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New family club launches at intu Victoria Centre and intu Broadmarsh

Giant games and fun for all the family to take place over half term to launch new initiative for local families.

A free club for Nottingham families has launched at intu Victoria Centre and intu Broadmarsh just in time for May half term.

Over the week, intu's family club has offered parents and their children a number of fun activities to enjoy together at both popular shopping destinations, with the chance to take on family and friends in a giant game of Connect Four, table football, air hockey and table tennis.

Families at intu Victoria Centre will also, get to enjoy a free interactive hula hoop display and free popcorn throughout Saturday 2 June. Meanwhile, visitors at intu Broadmarsh will be able to pull up a deckchair and catch a selection of kids’ shows and films on TV screens over the week-long school holiday.

As part of the Family Club, members will gain access to a range of special offers from the centres’ retailers, free gifts, and the opportunity to take part in more events at intu centres across the UK as part of their membership.

More than 500 children across the country, as well as members of intu’s ‘Shopper view’ panel, which is made up of customers from its UK centres, were given their say on everything, from the activities the new family club will offer to the free gifts they’ll receive.  

Nigel Wheatley, general manager of intu in Nottingham said: “It’s been great fun designing intu’s new family club and creating even more for parents and children to enjoy as part of their day out experience with us.

“We run a lot of activities over the school holidays already, and we’re kicking things off with some real half term fun, but our new family club will be running all year round with lots of opportunities for parents to spend quality time with their children. That could be just five minutes in between a busy shopping trip or a whole afternoon together.

“This is the latest compelling initiative to be created by intu thanks to valuable feedback we’ve received from our customers.”

Further family fun during the week at both centres includes free colouring and crafts sessions and the chance for those with an extra competitive streak to pit their gaming skills against the intu staff to win top prizes.

Crowning off the whole week in style, intu Victoria Centre will be hosting free Jo Jingles sessions on Saturday 2 June from 10am to 2pm on South Square, outside Boots and Next, allowing tiny tots and their parents to wiggle, giggle and have fun with musical instruments throughout the day.

Activities take place at both intu Victoria Centre and intu Broadmarsh from 26 May to 2 June. They are free for all the family and open to all ages.

 Families can join the new family club by visiting


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