Inspiring Business by Sharing Success

intu Broadmarsh brews up support for Dementia charity

COFFEE and cakes were on the menu this week at intu Broadmarsh, during a dementia friendly coffee morning at Crème which raised funds and awareness for local charity Bloomin’ Dementia.

As part of Dementia Action Awareness Week (21 – 27 May) intu centres across the UK supported their local communities and other dementia charities by running a range of events and kiosks for people to find out more about living with the condition. The shopping centre owner is also rolling out Dementia Friends training for its staff to better equip them to serve and support people with dementia, their carers and families.

Bloomin’ Dementia is a local charity set-up by Justine Hallam and Dave Willans (MD at Great Northern Inns) with the support of Andy Hallam - the entertainment officer for GNI– with Nottingham actress Vicky McClure as its patron.

Speaking of the coffee morning, Andy said:

“It’s been an amazing opportunity for us to work with intu in Nottingham, especially during Dementia Action Awareness Week, and be able to educate people about dementia – how it can affect you and talk about how we are working to make a difference to the lives of local people.

“We are only a small charity, so working with a business like intu was fantastic for us, especially as we need to promote our work and raise vital funds. We are currently campaigning to raise funds for a van, which we can use to reach people who may otherwise struggle to seek help. We are really passionate about making a difference, and since Christmas last year we have already helped 85 local people through our services.”

Nigel Wheatley, general manager of intu in Nottingham, said:

“intu is a people business so working with the community and supporting local charities and good causes is something that is really important to us.

“The coffee morning with Crème and Bloomin Dementia for Dementia Awareness Week was a great success, filled with laughter, friendly chatter and delicious coffee and cakes. We were pleased to support our community and such a worthy cause in this way and hope everyone who came along had a good time.”

Alongside the coffee morning at Crème, intu also hosted dementia awareness kiosks at both intu Broadmarsh and intu Victoria Centre during the week.


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