Inspiring Business by Sharing Success

Midlands PR agency adds national charity to client list

International development charity Fields of Life has selected Midlands-based PR agency Jennie Holland PR to support the organisation’s GB office.

Fields of Life partner with local communities in East Africa to provide quality education, clean water, health promotion and other community-based projects. Over the last 25 years the charity has been on the ground in the world’s poorest regions to provide sustainable community development.

Jennie Holland PR, which provides PR, digital, social media and business development services, will be working with the Fields of Life GB team to promote its work in East Africa, its education outreach with schools in the UK and its national fundraising campaigns.

Deborah Cameron, head of development and fundraising at Fields of Life GB, said:

“We are so pleased to be working with Jennie and the team at Jennie Holland PR. We have so many incredible stories from the field to share, about sustainable regeneration and hope for the future.  We are fortunate to be working with some truly inspirational people and businesses and have much great news and exciting projects to talk about.  I know that if we can share a little about our work in post conflict East Africa, then we can inspire others to join in and help us continue to change lives and transform communities.” 

In 2014, Fields of Life launched the ‘Water for Life’ campaign, with the aim of providing clean, safe drinking water to one million people by 2020, plus, with only one in five girls progressing to secondary school in Sub-Saharan Africa, the organisation launched its ‘I AM GIRL’ initiative. I AM GIRL has the goal to create girl-friendly school environments and see 25,000 girls and young women supported, nurtured and developed within the Fields of Life school network by 2020.


MD of Jennie Holland PR, Jennie, said:

“Not for profit work is always incredibly rewarding and we are proud to be working with Fields of Life to strategically build knowledge and understanding of the charity’s mission and incredible life-changing work through online and offline channels.

 “With a busy year of events and initiatives ahead and the charity turning 25 this year, there’s plenty going on and myself and the team are very much looking forward to being on that journey with the dedicated Fields of Life team.”

Since the inception of Field of Life in 1993 in Ireland, it has raised approximately £30m which has enabled the team to build 120 schools, educate 50,000 children and drill 673 wells in East Africa.

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