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UK footwear firm focuses on exports to China

Rock Fall UK Ltd are making big strides in their growth strategy thanks to their work with the Department for International Trade, Santander and HSBC.

The multi-award-winning company manufactures high quality and specialist safety footwear that is widely specified around the world in construction and utilities.

The Rock Fall directors are upbeat about the opportunities to export to China after a recent trade mission.

To generate demand for their products in China, Rock Fall exhibited at the PPE Expo in Shanghai. As well as a branding exercise this has enabled them to speak directly with distributors.

Summarising the trip Richard Noon, Director said:

‘We have dramatically increased our export business in recent years, with Australia and the UAE as key markets. We identified China as an attractive export destination given their attraction to British brands and the amount of infrastructure investment in the country.

During the process we have learnt a lot about the commercial requirements in China and managed to overcome most of the major barriers to moving forward.

It’s a really interesting and exciting project for us, it surprised me to learn that very few of our competitors have a presence over there. Most people know that the vast majority of safety footwear is manufactured in China – we see this as an advantage rather than a negative.’

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