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Pendragon PLC Raises Money for Dawson’s Home for Heroes

Team members at leading automotive online retailer, Pendragon PLC, have been raising money for local East Midlands cause, Dawson’s Home for Heroes.

The initiative was set up in the memory of Dawson Willcock, a young boy who lost his battle with a rare form of cancer, hepatoblastoma. Pendragon have team members within the company who are personally affected by Dawson’s story and colleagues at the Nottinghamshire head office put on a superhero-themed bake sale, a tombola and dressed down to raise money for the cause.

Dawson’s Home for Heroes provides children with life threatening illnesses or diseases, as well as their families, with the chance to have a holiday at caravans in Skegness. Dawson’s family recently opened the holiday caravans at Butlins, Skegness in his memory and they are already booked up for the summer, as a result of the great support the campaign has received.

Pendragon nominated Dawson’s Home for Heroes as their charity of the month for April and as a result of recent fundraising and collection buckets that have been out for the whole month, the team raised £1,389.52. This will go towards ensuring the caravans can be maintained so ill children can enjoy themselves with their families.

You can find out more about Dawson’s Home for Heroes and other activity at

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