Inspiring Business by Sharing Success


Residential and community support service Alderson Ltd, based in Louth in Lincolnshire, has celebrated its expansion following the purchase of its first fully-owned offices, supported by a six-figure loan from HSBC.

Family-run Alderson Ltd, first launched in 1996, is comprised of an 18-bed residential home, Alderson House, and Libertas, which delivers at-home care to the local community in Louth and Mablethorpe. The business employs 150 people and the care home specialises in supporting those with mental health conditions, taking a highly-tailored approach to meet individual needs.

Libertas, a Prime Provider for Lincolnshire County Council, works in close partnership with the Local Authority to deliver approximately 3000 hours of care per week in peoples own homes.

Since its inception, Libertas’ head office has been run out of rented property but, last year, founder and owner Tom Carter decided the business needed a more permanent home, particularly with the stability and sustainability provided by Lincolnshire County Council.  Partnering with HSBC, Tom was provided with a commercial mortgage to purchase a permanent home on Eastgate in Louth. The new space, twice the size of its previous premises, will allow the business to take on more clients each year.

Tom Carter, Managing Director, said:

“The care of our community is my passion and we strive to provide an exceptional service which helps the lives of those who need extra support. In our rented property we found we were becoming limited by the space and wanted to meet the growing demand for our services.

“HSBC’s support has been vital to our progression and owning our own property will allow us to support so many more local people. It also means we can develop the space to our exact needs; having this flexibility is invaluable in the care sector and my team and I are thrilled to now be in our new home.”

Stephen Evans, HSBC’s Area Director for Lincoln, added: “Alderson House and Libertas provide vital services to Louth and the neighbouring towns and it’s been a privilege to support Tom and his team, who are all so passionate about their work. At HSBC we are always inspired by businesses who take such a close-knit role in the community and strive to ensure they can develop and expand their presence in the market.”

Carolyn Nice, Assistant Director Adult Frailty and Long Term Conditions at Lincolnshire County Council, said:

"We are pleased to support this permanent office move which means Libertas can continue to strengthen their links to the community and help support vital care services in the area. It's important we have a strong relationship with our providers to ensure the best home care services possible for those in need."

HSBC’s Relationship Manager in Lincoln, Ian Green, led the deal for Alderson Ltd and continues to provide guidance as the company expands its home care services.

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