Inspiring Business by Sharing Success


A Nottingham-based grocery software specialist has reported over 40 per cent increase in year-on-year orders resulting in the recruitment of new staff at its UK head office and overseas operations.

Solutions for Retail Brands (S4RB), which works with retailers including Asda, Waitrose and Nottingham-based Walgreens Boots Alliance has recently welcomed six new members of staff to its UK office. The growth of the business follows a rise in demand for quality own brand products by British consumers.


Those joining the team include business analyst Daniel Sayer and customer support analyst Oliver McVean, with Henry Ball and Lucy McRea adding to the consultancy arm of the business. Matthew Law and Mathew Hodges also join its in-house development team, helping continue to evolve S4RB’s award winning software products. 


Commenting on the growth of S4RB, managing director James Butcher, said:

“The past year has been instrumental to the future of S4RB – we have continued to work even closer with many UK household retailers, achieving our fifth consecutive year of double digit year-on-year growth. We have more than trebled the size of our UK team since relocating from West Bridgford 2014 to our head office in Karlsruhe House and have also opened our new US office in Dallas-Fort Worth, Texas.

“With investment from Creative England, Foresight Group and the N2 Business Growth Programme, we are now in a strong position to further accelerate our software product development. Ongoing development is crucial to delivering innovate solutions for clients as the UK and North American retail marketplaces continue to adapt to the changing demands of customers.”

The company, which develops cloud-based software solutions for retailers to improve relationships with their own label suppliers and customers, expects changes in consumer shopping habits and rising demands for transparency in the production process to drive further interest in the coming year.

James added:

 “Own brand products are the mainstay for most UK retailers and in recent years premium own brand products have out-grown the more traditional ‘me too’ value ranges we once associated with retail brand. It’s been widely reported that premium own brand products drove Christmas trading for 2017, so retailers must ensure quality and consistency is evident across these ranges. Our software helps retailers and suppliers collaborate closer, to develop innovative products that remain front of mind for today’s set of demanding UK customers.

“The influence of millennials and social media has played a clear role in the change in the average UK shopping basket. While established national brands still frequently make it onto the kitchen shelves of households, consumers now recognise the quality of premium own brand products and the hard work of independent suppliers that goes into producing them.

“Retailers must now work harder than ever before to ensure their own brand products are front of mind for customers, in terms of both quality and cost. Working closer with suppliers in the production and feedback process will be critical to success and we will continue to develop our software solutions and teams to ensure this process remains as seamless as possible.”

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