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On makes trio of key appointments and repositions brand on back of business growth

Events production company On Event Production Co. has appointed three new members of staff into key positions as it looks to make further inroads into the ‘experiential’ events sector.

The firm, which is based in Castle Donington, delivers creative production services for business events, conferences, brand and product launches, and live music events on behalf of a wide range of British and global brands.

Jeff Maker joins as Workshop Manager, responsible for the planning and delivery of event builds.

Anabelle Parslow is the firm’s new Fabrication Production Manager, overseeing the design and creation of fabricated stage sets and events props.

And Max Faulkner has been appointed as Production and Hire Assistant, allowing Ben Dorrington to move from that role into a newly-created draughtsman position.

The firm was originally founded to provide technical and production management services for events but has since moved into the ‘experiential’ market, where it works alongside businesses to help them deliver a memorable event and brand experiences to their customers.

The company grew turnover by 15% in 2017 on the back of receiving a Derby Enterprise Growth Fund grant of £100,000 in 2015, which it invested in new premises on the Trent Lane Industrial Estate.

Since the funding injection, the firm has taken its employee headcount to 23 and has seen its turnover increase from £1.6m to £2.5m.  

It has worked with a host of globally-renowned brands including Adidas, Nike, Pepsi, Britvic, Virgin, Apple and Disney Pixar.

And has it has invested in a new website – – to reflect its move towards the experiential events market.

Managing Director Guy Eaton said: “We’re delighted to welcome Jeff, Max and Anabelle on board.

“These are key appointments which will give us a solid platform on which to build as we look to further cement our position as one of the region’s most creative production companies, and the number one choice for agencies and businesses which want their events to be memorable and leave their audiences feeling excited and inspired. 

“The events arena is changing and companies no longer want to deliver traditional conferences, exhibitions or sit-down dinners. More and more, they are interested in delivering an experience to their audience to inspire them and get them engaged with the brand.

“Our continued expansion over the past 18 months reflects this shift, as we have experienced significant growth, employed more staff and taken on bigger premises, which has led to more and bigger client wins.”

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