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GLOOMY JANUARY PROMPTS SURGE IN SUMMER HOLIDAY SPENDING

It seems that the January Blues are hitting even more of us this year, with one holiday company reporting a 40% increase in revenue over what is considered to be the most depressing week of the year. 

Luxury travel specialist Sun-hat Villas & Resorts saw a surge in bookings over the week that started with Blue Monday (15 January) – widely thought to be the gloomiest day of the year. In fact, Blue Monday itself saw holidaymakers spending 144% more than the same day in 2017 in a bid to cheer themselves up and give themselves some summer sunshine to look forward to. 

 “This increase is way above what we expected,” commented Peter Jenkins, managing director of Sun-hat Villas & Resorts. 

 “However, when you sit back and look at the past year, it’s been a pretty gloomy one. We’ve had the controversy of President Trump, further Brexit uncertainty, fake news, the controversial General Election and, of course, the less than sweltering summer weather. Taking all that into consideration, it’s of little wonder that people are desperate to escape from the norm for a week or two.”

 The firm found that the Algarve has proven to be the most popular destination for sun-seekers, followed by Majorca, Ibiza and Menorca. 

 “The Algarve is certainly at the top of most people’s list,” added Peter. 

 “At the end of 2017, it was named as the ‘World’s Leading Destination’ at the World Travel Awards and we’ve also had a host of bookings from Eurovision fans, combining the finals of the contest in May with an extended holiday. 

 “Equally, the World Cup is having a big impact too. We tend to find that football fans like enjoying matches in the sun and, of course, the big draw of Portugal is that there’s no time difference with the UK, so they can enjoy watching games at the same time as back home.”

 For more on Sun-hat Villas & Resorts, visit www.sun-hat-villas.com. 

 


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