Inspiring Business by Sharing Success


Birchover Sales and Lettings have secured a major new deal which could significantly accelerate the growth of the business heading into 2018. Birchover have been selected to promote four new, visually-stunning apartment developments in Manchester city centre.

Oxygen Tower

Alliance Investments are bringing to market 921 apartments on brownfield sites in Manchester, which will re-energise some of the most historic parts of central Manchester. Each development has its own special and unique features and it is easy to see why 75% of the apartments have already been sold off-plan, months before completion.

Axis Tower is a 28 storey high skyscraper located on Deansgate in the buzzing heart of Manchester city centre. Not only will the building have the most exclusive penthouses in Manchester and benefit from a five star concierge service, but on the exterior will be one of Europe’s largest LED screens!

Downtown is a large development adjacent to the riverside just a few minutes’ walk from the city centre. 368 one, two and three bedroom apartments will have access to an on-site spa, gym, cinema room and chill-out roof terraces. There will also be a business centre and concierge service.

Manhattan is a small, exclusive development of just 42 apartments off New York Street in Manchester’s Chinatown district. Duplex apartments and the rarity of parking enhance the exclusivity and desire for these high-specification apartments.

Oxygen Tower will be the most visually-stunning building in the Picadilly district. Townhouses and a range of one and two bedroom apartments will have access to an on-site spa, pool, gym, cinema room and concierge service. The highlight of the whole development will be the sky gardens on the roof terrace.

Birchover are experts in apartment living. Their Birchover Residences chain of luxury apartment hotels have been operating for 20 years. Birchover consistently top the charts on and Trip Advisor in Derby and Nottingham, with their Bridgford Hall hotel currently having a rating of 97% from over 165 reviews since opening in May 2017.

Birchover’s expertise in managing and promoting apartments has previously led to them being appointed as letting agent to a block of 40 apartments in Darley Abbey. Birchover are also the sole estate agency promoting the Kings Crescent new-build development at the Derby city centre end of Duffield Road.

Co-owner of Birchover Carl Bridge commented on this latest deal with Alliance Investments. “We are immensely proud to have been selected to promote these amazing apartment developments. I love Manchester city centre because it has such a buzz, such a positive energy. Alliance Investments are responsible for some of the most recognisable and best developments in the city already”.

Carl draws a comparison with their hotel business in explaining how enthusiastic he is about promoting the Alliance Investment buildings. “In relation to our apartment-hotels I often say that I have the easy job of selling the apartments because of the great job Lisa does in designing them. That’s exactly how I feel about these Manchester apartments. They have been constructed to the highest standard and Alliance Investments clearly care about creating fantastic homes with cutting-edge modern features. They are perfect homes right in the heart of the city and suit owner-occupiers or investors. The rental market is strong anyway, but these particular apartments will be the most aspirational and sought-after in the city”.

The partnership between Birchover and Alliance Investments has the potential to be a long term, mutually beneficial relationship and Carl states “One of the most exciting aspects is that we can work closely with a business that is clearly a leader in their field in what I believe is going to be the most exciting city for development in the UK – possibly Europe - for the next ten years. It’s a dream to be able to learn from the team at Alliance Investments and transfer some of that knowledge to how we operate closer to home in Derby and Nottingham”.

Managing Partner of Alliance Investments, Matthew Jay, explained why they have selected Birchover to help promote Axis, Downtown, Manhattan and Oxygen. “We originally entered discussions with Birchover about a future development in Nottingham. Alliance Investments felt that they shared a lot of our key ethics and passions about how to market the highest quality apartments. We believed that it was a natural fit for Birchover to also promote these Manchester developments. We are impressed with their ideas and their diligence in ensuring that the apartments are represented and sold correctly. Alliance Investments  have been Manchester’s leading developer for 28 years and we only align ourselves with companies who we are confident will match our brand and core values. We look forward to working with Carl and his team”.

Apartments start at £185,000, with penthouse apartments on the market at up to £2.1m.

To request a brochure and to find out more about the apartments in terms of pricing and availability, you can contact Birchover Sales and Lettings at [email protected] and 01332

< Back