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Parify scoop Service Provider of the Year at prestigious NAJ Awards!

Leicester based LED lighting specialists, Parify have won ‘Service Provider of the Year’ at the prestigious National Association of Jewellers Awards 2018.

On Thursday 7th December Parify attended the NAJ awards ceremony following being shortlisted for the Service Provider of the Year award at the Benevolent Society Ball at St John’s Hotel in Solihull, Birmingham which was attended by almost 400 jewellers.

Parify were shortlisted as ‘Service provider of the Year’ because of the outstanding services delivered to the jewellery industry, and were up against stiff competition including, Hockley Mint, The Guild of Valuers & Jewellers, The Jewellers Box Company and John Benjamin Ltd.

Parify’s innovative ground-breaking ‘ActivWhite’ intelligent lighting control system is one of the main reasons for winning the award. The technology enables a jewellery store owner to control their Parify lighting devices from a smartphone or tablet using their ‘Smartlight’ App. This allows the user to change the colour of the lights from a cool white, to a warm white to suit the tones of the jewellery. This also give the store owner the flexibility to group up to 500 lights, create zones, install daylight sensors, dimmers etc, and have the system controlled by as many as 10 tablets or smartphones, all operating wirelessly.

Andy Twigg, Director and Co-owner of the Parify Group commented, “We are absolutely thrilled to have won this award! This truly recognises our hard work and dedication to supplying high quality, bespoke LED lighting in the jewellery industry. We strive to deliver the very best lighting solutions to really enhance the sparkle of products, and with this recognition from the National Association of Jewellers, we can continue to deliver our services with a the NAJ seal of approval.”

The evening started with a drinks reception, leading to a three-course meal, with the winners announced after the starter. The service provider of the year category sponsored by Jewellery and Watch.

Head of Marketing at the National Association of Jewellers, Holly Burnett commented: “We have received some fabulous entries this year’s awards and Parify should be immensely proud of their achievements. Our Members are passionate about their accomplishments, from service provision to product development; Parify clearly put their customers at the centre of their world.”

2018 is set to be an impressive year for Parify, breaking into both the Art Gallery Industry and the USA. For further information on the products Parify supply, visit


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