Inspiring Business by Sharing Success


NOTTINGHAM’S newest independent beauty destination, Kiki, opened its doors at the weekend (18 November) to much success thanks to funding from Enterprise Loans.


Located on the top floor of intu Victoria Centre, Kiki offers everything from cosmetics, clothing and hair extensions to eyebrow threading, make-up tutorials and hair extension fitting, all at really affordable prices.

Kiki has been set up by Nottingham-born entrepreneur Nikita Richards - who has been successfully running hair and beauty stalls in the Victoria Market for the past two years - after she spotted a gap in the market for a standalone ‘one stop shop’ for everything beauty.

Nikita said: “I have always liked to fill gaps in the market and so I’ve continuously let customer sales dictate my stock which has kept people coming back time and time again. However, I was also finding that women were asking for my recommendations on where to get their nails or hair done, or the best salons for a makeover.

“It made me think about the possibility of bringing all these goods and services under one roof in the centre of town, and thanks to First Enterprise my plan has become a reality.

“I am still currently recruiting as I want to find staff that represent all the women who shop in our store as we have a widely diverse customer base. We offer such extensive products and services, that not only do we need sales assistants but we require specialist beauticians as well.”

Enterprise Loans provided a total of £50,000 in funding with £25,000 from its start-up loan fund and £25,000 via the ELEM funding stream. The loan helped the costs of setting up the business, refurbishing the unit, the purchase of stock and advertising.

Victoria Copestake, loan fund advisor at First Enterprise, said: “We are thrilled to help Nikita with the funds she needed to set up Kiki – her business plan was extremely viable and well thought out.

“Kiki is such a unique yet excitingly convenient shop as it brings together both products and services which is very unusual. I’m am confident that Nikita is going to do extremely well in her first standalone Kiki shop.”

Kiki opened on Saturday 18 November and will be open for business during intu Victoria Centre’s regular trading hours.

For more information on Enterprise Loans visit or follow @1st_Enterprise on Twitter.

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