Inspiring Business by Sharing Success


A NOTTINGHAMSHIRE design, maintenance and refurbishment company says pubs, bars and restaurants are doing themselves long-term damage if they don’t address brand image.

With the rise of casual-dining, competition in the sector is now fiercer than ever and restaurants, bars and pubs need to be on top of their game when it comes to the look and feel of their venues.

Providing specialist design, installation and maintenance solutions to the hospitality sector, Fresssh Image was created by the husband and wife team Keith and Annika Hobbs.

With over 35 years’ industry experience which combines their specialist design, restoration and refurbishment skills, the couple identified a gap in the market to turn their expertise into a life-long passion.

Having established itself in the Nottingham marketplace, through design and maintenance work for Nottingham’s Lace Market Hotel and Hart’s Hotel, Fresssh Image has expanded nationwide.

Its client list includes fast food franchise McDonald’s as well as national French dining group Bistrot Pierre, which began more than 20 years ago in Nottingham and now has more than 20 restaurants across the UK.

In 2015, the company also started undertaking work for leading hospitality contractors in providing fast turnaround furniture restoration solutions and this area of the business has since gone from strength-to-strength.  

Director Keith Hobbs, said: “Our long-term goal is to become the leading partner of choice in the UK hospitality sector for interior design, refurbishment and fit-out. As we’ve grown and developed so has our team of experts, allowing hospitality businesses to protect their investments and maximise profits through innovative design and well-managed spaces that keep their customers coming back.

“When you step foot into a restaurant, bar or hotel, you want to feel uplifted. That’s essentially what our job is – to ensure that the space is an exciting experience that also maintains the company’s brand image and delivers on everything you’d expect as a customer.

“Fresssh Image was born out of a desire to ensure hospitality venues are well kept and maintained. However, we’ve grown the business over the last four years to offer bespoke design solutions, installations and maintenance services for a number of leading national and international brands.”

“It’s not just about the initial or refurb investment though,” as Annika Hobbs explains:

“As venues are only going to enjoy a large investment every now and again, it’s also about protecting that investment until the next time. It’s important to maintain that brand image you have created. There will be wear and tear; tables will get scratched, seating will get soiled and worn and image will ultimately suffer.

“With so much choice these days for places to eat and with the growth of retailers also offering hospitality, now more than ever, hotel managers, restaurant and bar owners need to ensure their venues are kept looking good to promote a positive all-round atmosphere. It is those businesses that care about their image and invest in their venues and maintenance that will ultimately prosper.”  

For more information about Fresssh Image and their services, visit, email [email protected] or call 01623 883602.

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