Inspiring Business by Sharing Success


Environmental and energy consultants, Blue Castle Group, has been appointed by leading baby, kids, maternity and nursing clothing retailer JoJo Maman Bébé.

JoJo Maman Bébé, which has a store in Nottingham city centre and has recently opened a new store in West Bridgford, was founded by Laura Tenison in 1993 and now has 85+ stores in the UK. Their headquarters and warehouse are located in Newport, South Wales, with their buying, design and marketing office is based in Battersea, London. They employ over 850 employees in the UK and 2,000 indirectly around the world.

As part the ongoing quest to achieve zero waste to landfill the company, which is already a Certified B CorporationTM, approached Blue Castle Group for advice on how they could further improve their waste recycling strategies.

Blue Castle Group Commercial Director, David Brighton, visited the JoJo Maman Bébé warehouse to carry out a site audit and could recommend many waste recycling initiatives that will help the company become more environmentally efficient, as well as being cost effective.

JoJo Maman Bébé have recently rolled out a UK wide strategy supported by Blue Castle Group that allows the company to work towards a zero waste to landfill initiative at all its 85+ UK stores. New waste handling equipment has been installed at the Newport warehouse allowing waste streams to be turned into a resource. All UK stores have had special containers provided by Blue Castle Group, including recycling containers to provide recycling at source.

Marie Harley CEO commented, “Our team is very customer focused and understands the need to continually provide expert advice and a friendly, helpful service. This approach is very well received as it helps our customers to understand the benefits of adopting a proactive approach to how they recycle waste. The overall effect is happy customers, a sustainable planet, as well as cost savings and business efficiencies.”

JoJo Maman Bébé is the UK’s leading mother and baby specialist and operates as a multi-channel retailer with products available online, in store and via mail order.

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