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Construction staff at David Wilson Homes East Midlands are dressing to impress for wear it pink this Friday 20th October, to help raise awareness for Breast Cancer Now.


The site team at David Wilson Homes East Midlands in pink PPE for wear it pink


The site teams and sales staff in Leicestershire will be switching out their usual hard hats and high visibility jackets for bright pink hats and vests to do their bit for the wear it pink campaign.

Nearly £2 million is raised every year by wear it pink supporters, which helps towards funding cutting edge research across the UK and Ireland. This year’s campaigners hope to raise even more through businesses, schools and individuals wearing it pink.

Every day more than 140 women are diagnosed with breast cancer in the UK. The money raised will help the 50,000 women and 350 men diagnosed with breast cancer each year in the UK.* 

Jason Hearn, Sales Director at David Wilson Homes East Midlands, said: “We are very happy to be supporting wear it pink for breast cancer awareness and I think our construction team have a lot of fun getting to wear pink PPE for the day.

“We’re taking part in the fantastic campaign to supporting those suffering with breast cancer and hopefully do our bit towards raising awareness.

“It is very important that as a leading housebuilder we are getting involved and supporting charities like this. We hope that our contribution to the Breast Cancer Campaign can help to make the day even bigger and better than last year and raise money to help us get closer to beating breast cancer altogether.”

David Wilson Homes is currently building high-quality properties at the following developments in the area: Abbots View and Stenson’s Quarter in Coalville, Forest Chase in Leicester Forest East, Hastings Park in Ashby-de-la-Zouch, Hunters Lodge in Barrow-upon-Soar, The Chimes in Loughborough, The Millstones in Queniborough, The Spinney in Burbage, and Whetstone Park in Whetstone.

 It will also launch a range of properties at its New Lubbesthorpe development later in the year.

For more information on wear it pink please visit:

For more information on David Wilson Homes, please visit or call the sales team on 0844 811 5544.

*Information from Cancer Research UK and Wear it pink

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