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Derbyshire firm smashes fundraising target for Alzheimer’s Society

Staff at Derbyshire leadership and development firm Awbery, have smashed their fundraising target for their charity of the year, Alzheimer’s Society.

The firm has raised £647, beating its £500 fundraising target for Alzheimer’s Society, the care and research charity for people with dementia and their carers.

Awbery’s Marketing Coordinator Lucy Lewis, raised a massive £500 of the overall total via sponsorship by colleagues, family and friends, when she took part in the Alzheimer’s Society Memory Walk Clumber Park this month.

The rest has been raised from donations and cash collections throughout the year, including a programme of regular fundraising events, staff fancy-dress days, memory workouts, and quiz games at Awbery’s head office in Repton.

“The whole team has really embraced fundraising for Alzheimer’s Society,” says Awbery Director Mary Sisson, “and we are thrilled to have beaten our £500 target and be able to donate almost £650 to this amazing charity.

“We decided on Alzheimer’s Society as our charity of the year because Alzheimer’s and Dementia are something that has sadly touched many of our lives.”

According to Alzheimer’s Society, there are currently 14,000 people living with dementia in Derbyshire, and 850,000 people across the UK. These numbers are expected to rise, with the charity predicting 225,000 will develop dementia in the UK this year - that’s one diagnosis every three minutes.

Alzheimer’s disease is the most common cause of dementia, although there are many different types. It can be hard to initially diagnose, very often being passed off as forgetfulness or put down to old age, and gets worse over time, but the speed of change can vary from person to person.

Danielle Hindle, Alzheimer’s Society Community Fundraiser in the East Midlands, says: “We are incredibly grateful that staff at Awbery have chosen Alzheimer’s Society as their charity of the year in 2017 and have raised so much through a busy and creative programme of fundraising challenges.”

Alzheimer’s Society’s  Helen O’Connor, Services Manager for Derbyshire, adds: “Dementia is the leading cause of death and until we find a cure, we must ramp up fundraising to ensure people have access to the right support and services, as well as funding research into better care and treatments.”

For more information about the Alzheimer’s Society, visit:

From its Derbyshire head office, Awbery works with private and public sector companies and multi-national organisations across the UK and Europe, delivering high-impact leadership and management development programmes, HR and coaching solutions.

For more information:, Tel: 01283 703828, and follow @AwberyTweet.

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