Inspiring Business by Sharing Success


MORE THAN 50 keen cyclists put their best foot forward in a 100 mile, or 50 mile, bike ride raising thousands for local charities.


Organised by Lincolnshire potato supplier Branston, the team of Branston staff its Lincolnshire, Scotland and the South West sites, along with suppliers and customers, pedalled the gruelling route across to the coast and through the Lincolnshire Wolds to raise more than £23,000 for KIDS Lincolnshire, Alzheimer Scotland and The Beacon Centre at Musgrove Park Hospital.

The ride began at the Branston site in Lincolnshire, and saw riders persevere through wet and windy conditions through the Lincolnshire countryside.

Branston managing director James Truscott said:

“Now in its third year, our charity cycle ride is bigger and better than ever – we’ve almost doubled the number of participants compared to last year and are so grateful for every donation that we receive for our chosen charities.

“A huge congratulations to all of the team members who took part and to our customers from Tesco, Waitrose, Samworth Brothers and Icelandic Seachill, as well as suppliers Optima Graphic Design, who pedalled with us. A special thank you must also go to friends, family, suppliers, customers and the public who supported us with donations and encouragement along the way.

“So far we’ve raised around £15,600, and it’s still coming in. It will be allocated to the fundraising pots for each of our sites’ chosen charities and Branston will top each of the totals up by an additional 50% at the end of the year.” 

Part of the funds raised will be donated to the Lincoln site’s charity of the year, KIDS Lincolnshire. The charity - the local branch of national charity KIDS – supports children and young people with disabilities as well as their families.

As part of its provision, the charity organises out-of-school activities for the young people it supports, including KIDS Strut After School clubs, delivered four nights a week in term time, and KIDS Strut Activity Days four days a week during the school holidays. These activities rely solely on the fundraising and donations from local businesses, such as Branston.

Philip Greenwood, community fundraiser at KIDS Lincolnshire, said:

“The support we receive from local businesses is absolutely essential in order for us to continue our work with children and young people with disabilities.

“Our after school and holiday clubs endeavour to provide a safe, supportive and, most of all, fun environment where the children can socialise, learn new skills and gain independence which is absolutely vital to their personal development.
“As well as provide support to the children, these clubs offer much-needed respite for their families, who can take a break from their caring role knowing their children are being well cared for by our staff, allowing invaluable time to spend with siblings or other family members.

“We are delighted Branston has chosen us to be our charity of the year so we can continue our work with young people in the region. All of the money raised in Lincolnshire stays in Lincolnshire, and we know this will make a real difference to the activities we can provide.”

To donate visit  

Branston is one of the UK’s leading suppliers of potatoes - for leading UK retailers and wholesalers - as well as providing seed for potato growers.

For more information about Branston visit


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