Inspiring Business by Sharing Success

Firm’s fundraising for Hope Against Cancer reaches £1,000 mark

Leicestershire firm of chartered accountants, Newby Castleman, has now raised £1,000 for a local cancer charity, approaching one year since they announced a working partnership.

[NewbyCHopeAgainstCancerCheque] Nicola Cooper of Newby Castleman (left) presents a cheque to Hope Against Cancer.

 

It follows a month-long awareness campaign which ran between mid-July and mid-August on Twitter, Facebook and Linked In, encouraging the firm’s followers to like or share a post linking to the Hope Against Cancer website, with the company making a 10p donation for each interaction.

That initiative, in addition to a host of other fundraising activities including dress-down days and cake sales, has brought the total funds raised by Newby Castleman for the charity to four figures.

Last Autumn the firm announced it would be partnering with Hope Against Cancer on the Hope Through Business initiative, which involves local enterprises collaborating to promote the charity.

Founded by Allison Wilson CBE in 2003, shortly before she lost her battle with the disease, Hope Against Cancer aims to put into place her vision of Leicestershire and Rutland as a hub for cancer research.

The charity works in partnership with local hospitals and universities, raising funds to attract leading academic minds to the area and providing a platform for world-class cancer research.

It has also made clinical trials available to cancer patients in the area. In 2012, the Cancer Clinical Trials Facility was opened at the Leicester Royal Infirmary – one of only a few units outside of London.

Nicola Cooper, Marketing Manager at Newby Castleman, said:

“We are incredibly proud of our staff and their fundraising efforts over the past year, and our social media campaign has been a great success in raising money whilst spreading the word about Hope Against Cancer to a wider audience.

“It’s great to know that all the money raised is going to such a fantastic cause, with the end goal of ensuring that more than 300,000 people in the UK who are diagnosed with cancer every year can look forward to a brighter future.”

For more information on Hope Against Cancer’s work, and to find out how to support them, visit www.hopeagainstcancer.org.uk.

For further details on the specialist services Newby Castleman offers to charities and its portfolio of services, visit http://www.newbycastleman.co.uk/services.htm.

 

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