Inspiring Business by Sharing Success

East Midlands communities connect with launch of new network

International business and private social network Nextdoor has set its sights on the East Midlands with the aim of connecting local people, in an age where community cohesion and spirit is dying out.

Recent research by Nextdoor and Professor Eddie Kane from the University of Nottingham has shown that just 40 per cent of people in the East Midlands feel a connection to their neighbourhood, with just 30 per cent reporting they felt a sense of community spirit.18-24 year olds are the age group who feel most lonely in their community.

Nextdoor, a free social network, aims to provide a trusted platform for neighbours to work together to build stronger, safer, happier communities. First launched in the UK just nine months ago, 45 per cent of all UK neighbourhoods are now connected through Nextdoor and it’s also proving useful for connecting local businesses to a local audience.

Max Chambers, Director of Communitcations at Nextdoor and former community cohesion and counter-extremism policy adviser for 10 Downing Street, said: “We believe that when neighbours start talking, good things happen. And we know from our research that 96 per cent of Brits are craving a sense of community. But today, people are more likely to follow the activities of someone they already know on social media than to get to know their neighbour.

“The desire for a close-knit community is still there and we’ve created a safe space with Nextdoor, where people can rediscover that sense of community spirit that is too often hidden or dying away.”

Designed to be simple for anyone to use – and boasting users aged between 18 all the way to 94 years old - the sign-up process is straightforward. To become a member of their Nextdoor neighbourhood, users just need to sign up with a valid email address and input their post code, at which point they’ll be able to see a map of their area, see updates and public posts, and connect with other members of their local community. 

Nextdoor was founded in San Francisco in 2010 and it has had huge success in America where Nextdoor is used in almost 80 per cent of all US neighbourhoods. Following its 2016 launch in the UK and the Netherlands, there are now 12,000 (45 per cent) of all UK neighbourhoods connected - and most recently it expanded in to Germany.

Sign up to Nextdoor at or download the free app for iPhone or Android.


< Back