Inspiring Business by Sharing Success

GEM launches Mission Christmas to help disadvantaged children in the East Midlands

Local radio station Gem wants to make sure every child in the East Midlands has a Christmas present this year, as their MISSION CHRISTMAS campaign returns for a second year.

1 in 4 children in the UK are living in poverty*, with the East Midlands having some of the highest child poverty rates in the country. For these families Christmas is a luxury they simply cannot afford. This means that many of these children face the prospect of waking up on Christmas morning with no presents to open. This is where Gem’s Cash for Kids, the radio station’s charity, aims to make a big difference.

Sam & Amy who host the Breakfast Show at Gem and will be heading up the Mission Christmas campaign this year said: “To think that in 2017 children living near us could have no presents to open at Christmas is a horrible thought.

Our first Mission Christmas last year was a big success, but we know that this year the East Midlands will be even more generous and won’t let us down. We’ll be asking our listeners to get involved and we hope businesses across the area will do too.”

Donated gifts to the Mission Christmas campaign will be distributed through local authority children’s services teams, local charities and other organisations who work with families who find themselves falling on hard times.

Details of where individual gifts can be donated will be released later in the year, right now Gem’s Cash for Kids is looking for businesses to sign up as a Mission Christmas supporter and help spread some festive magic.

From committing to fundraise or donate gifts, taking part in Christmas Jumper Day or encouraging staff to volunteer at Mission Christmas HQ, there are many ways to get involved.

The charity is also seeking help with storage space, transport & drivers to help make sure the gifts get to the local children in time for Christmas morning. Businesses who want to find out more should contact Gem’s Cash for Kids by telephoning 0115 910 6134 or sending an email to [email protected]

*Source: End Child Poverty Coalition 2016


< Back