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HRG Aim For Digital Success With New Appointment

HRG Aim For Digital Success With New Appointment

Award-winning retail marketing agency HRG has received a boost to its account team with the addition of a new digital projects director.

Milton Keynes-born Tina Thompson brings 14 years of digital experience to the Midlands-based agency, having previously worked as a marketing and ecommerce manager for retailers such as Billabong, New Era, Makita and Blacks Leisure Group.

The appointment follows the implementation of a new digital arm to HRG’s marketing team, as the company looks to incorporate new trends in retail marketing including interactive video, in-store mobile apps and augmented reality.

Tina said she was looking forward to applying her skills and experience at HRG:

“Having previously been involved in hierarchical digital marketing decisions for both agencies and retailers, I have a good understanding of the trends and insights that encourage shoppers to engage with brands and part with their well-earned cash.

“Digital is an offering that must be considered and integrated into any retail strategy to breed success in today’s market. At HRG, I was really attracted to their great account management of clients and bottom line focus on the shopper. I’m excited about pushing the future of digital, which is providing many innovative pathways for retailers and consumers alike.”

Part of the global communications group Altavia, HRG was ranked as one of the top agencies outside London in the Recommended Agency Register’s 2016 Top 100 agencies list.

Working with big name brands, the retail strategist has completed projects for Kelloggs, BSkyB and Philips among others.

For more information on HRG visit www.hrg.co.uk


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