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Team Growth At Town And Country Petfoods

Team Growth At Town And Country Petfoods

More and more pet owners are feeding their cats and dogs HiLife so to meet that growing demand and remain at the forefront of product innovation, Town and Country Petfoods is creating two new roles.

The long-established FMCG company, which produces the high quality HiLife petfood brand for cats and dogs, is strengthening its team with three new employees and two of those positions are brand new to the business.

Juliet Soffe will be joining the business, which is based in Melton Mowbray, as senior national accounts manager, alongside new product manager, Ashlie Langford and quality and specifications technologist, Jaymini Tailor.

Juliet will be helping to grow the brand with key target customers including the major supermarkets where HiLife is stocked. 

Ashlie is to become the first dedicated product manager within the business and will be responsible for helping the company stay ahead of trends, developing new lines and helping to shape the brand strategy.

In the new role of quality and specifications technologist, Jaymini Tailor will be working alongside suppliers and customers to maintain the high quality brand and ensure that new products are brought to market.

                                                  Ashlie Langford, Juliet Soffe and Jaymini Tailor. 

Peter Parkinson, marketing director at Town and Country Petfoods, explained that it’s an exciting time for the company:

“We pride ourselves on our constant innovation and a market-based approach to product development which has helped us stay at the forefront of our market. 

“We have strengthened our team to enable us to continue delivering our ongoing programme of new and innovative products. We are looking forward to Juliet, Ashlie and Jaymini joining the business and helping us to take the next steps.”

Juliet, Ashlie and Jaymini, join two new team members who started at the end of last year in the operations department, taking the total number of staff at the company to 17.

Town and Country Petfoods is a family-owned and run business which supplies all major UK grocers and independent pet specialists nationwide.

For more information about Town and Country Petfoods and the HiLife brand visit www.hilifepet.co.uk.


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