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Label Apeel celebrates double win at prestigious industry awards

Label Apeel celebrates double win at prestigious industry awards


Press release: 20 November 2012

Label Apeel celebrates double win at prestigious industry awards
Leicester-based label printers Label Apeel is celebrating after taking home two industry awards, Label of the Year at the UK Packaging Awards and the Labels Award at Digital Printer 2012.

The winning label for Label of the Year, was Gilpin’s Gin and was chosen out of the 6 other shortlisted for its ‘print quality, and understated elegance, that set new heights for the judges’.

One judge said that the embossing detail on the label was "the finest I have ever seen." Another simply described it as "beautiful." But the key element to the label's success is the innovative mix of digital printing with the embossing; each bottle is individually numbered with both a bottle number and a batch number.

The overall result is an ultra-premium look that will give the product a real presence in the high-end cocktail bars where it is sold, but with the personal touch. As one judge said, "this is 'my' bottle."

Morphy Richards Home Made Heroes stole the show at Digital Printer 2012. This label caught the judges’ eye because it is a fine example of how to use variable data in combination with other processes.


Stuart Kellock, MD of Label Apeel was delighted to walk away with both shiny accolades: ‘It’s been a great year for awards and nominations. We’re over the moon to have snapped up Label of the Year. It’s pays homage to the fantastic talent of the Label Apeel team back in Leicester and the creative agencies that we work so closely with.
 

We’re thrilled to have been chosen over the other big players on the shortlist. It’s also great to win the trophy from Digital Printer 2012, as it highlights our position in the emerging market of digital print as a leading supplier. The celebrations will be going on for a long time to come.”

Earlier this year, Label Apeel won the HP Self-adhesive Label of the Year.

About Label Apeel:

Label Apeel is a creative and innovative self-adhesive label manufacturer based in Leicestershire. Not afraid to push the boundaries of what is possible with label printing and design, Label Apeel strives to exceed client expectation, deliver exceptional results and produce unrivalled high quality brand design. Specialists in the food and beverage industry, Label Apeel has a £4 million turnover and employs 40 people.

For more information or to arrange an interview with Stuart Kellock, MD of Label Apeel contact Helen Dugdale, Scribble 07780 614898 or
Helen@scribbleaway.com

 


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